We needed to devote energy and time to understanding each other’s way of thinking so that we could align toward common goals. What impressed me most was to recognize that the internet world is unique, and its employees have different mindsets that enable them to succeed in this industry. I had quite some experience from the recording industry, but I needed to improve my skillsets through continuous learning. It is not easy to make use of a professional’s knowledge and skills when the job at the internet company is only partially related to his or her previous work experience, which was my biggest challenge. Q: When you joined Tencent in 2005, was it challenging to switch gears to produce game music rather than records? What is your most fulfilling project and the biggest challenge today?Ī: Working for an internet company is quite different than producing records. Yang recently shared his experience producing game audio as well as thoughts, exploration and plan on music IP and other topics. TiMi Audio Lab won multiple awards and recognition from the industry and the broader games community.

His achievements in sound have even been recognized by the Hollywood Music in Media Awards (HMMA), Global Music Awards, and the Game Audio Network Guild, among others. He has worked on nearly 100 popular games as audio director of TiMi Studios at Tencent Games, including “Call of Duty: Mobile” and “Honor of Kings”. For the past 16 years, Yang has taken the lead to establish Tencent's game audio system.

This has been an area of exploration for Tencent’s Sam Yang, a seasoned recording producer who turned his attention to games after joining Tencent in 2005. From button sounds to character theme songs, the sounds of games are just as important as the graphics and gameplay to players' overall gaming experience. That journey starts when the login music begins to play, their first chance to be impressed. The best video games transport players to other worlds.

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