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These are just the free and low-cost options - you’ll find plenty more ways to learn about your customers in the blog post linked above. Quora: Search for questions that you think your typical customer would ask on Quora and see what answers they find the most valuable.Customer surveys: Ask your customers about their backgrounds and interests using a tool, such as SurveyMonkey or Google Forms.

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Google Analytics: You can install Google Analytics on your site to get in-depth data on your visitors’ demographics, interests, location, and behavior.The CoSchedule blog post on the subject offers ideas, such as:

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While looking at this template, you might wonder how to get such detailed information about your average customer. Our audience persona template will give you a one-page overview of your persona’s demographics, interests, and values.

Once you create a user persona that embodies your typical audience member, you can keep them in mind as you craft your marketing strategy. Your audience persona will go hand-in-hand with your marketing strategy. Recommended Reading: Is Email Marketing Dead? Not if You Keep Up With These Best Practices Audience Persona Template

Email Marketing Strategy Template : Determine elements of your email marketing strategy such as your audience, email tools, and list segments.

Social Media Marketing Strategy Template : Define all aspects of your brand’s social media strategy, including content format, posting schedule, and campaign goals.

Content Marketing Strategy Template : Create standards of performance for your content and evaluate your deliverables using those standards.

MROI (Blog Post): Calculate your marketing return on investment (MROI) - the net income you’ll make on your marketing.ĭepending on the methods you use in your marketing strategy, you might also benefit from these marketing strategy templates:.

Sprint Backlog : Divide your marketing timeline into phased development timelines, known as “sprints”.

Content and Promotion Checklist (Blog Post): Outline the pieces of content you’ll make for your marketing project.

Annual, Sales, Event, and Project Timelines (Blog Post) : Plan marketing timelines by year, campaign, event, and project to anticipate projects as they come along.

Marketing Budget : Automatically calculate your goal-driven annual budget while setting final goals and stretch goals.

Project Backlog : Write down possible project ideas and determine their value to your company.

Marketing Tactics : Choose the marketing methods you’ll use to achieve your marketing goals.

Brand Positioning and Voice (Blog Post): Find ways to make your brand relevant, unique, and credible.

Brand Voice : Determine the personality and emotion that your marketing will invoke.

Marketing Persona : Create a persona of your typical audience member to better understand to whom you are marketing.

SWOT Analysis : Define strengths, weaknesses, opportunities, and threats that could impact your marketing.

Goal Tracking : Set measurable, actionable goals and track their progress.

Marketing Strategy Guide Template: Document your entire strategy effectively and efficiently.

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Discover how to use each one and visit the relevant links for relevant insights from our marketing strategy guide - plus additional links from our blog: This guide consists of multiple chapters - each with their own template - that will help you plan your entire strategy from start to finish. Our ultimate guide to making a marketing strategy includes a kit with the templates you need to develop and document your own strategy. The following templates will help you plan your marketing and understand your audience.

Marketing Planning Templates and How to Use Them Marketing Measurement and Reporting Tools.